We all agree that rating sites are useful for travelers, so it's logical to conclude that similar rating sites for doctors would also be equally useful for patients. Wouldn't patients find it helpful to know what an earlier patient's experience with that particular clinic had been , so they could pick and choose which doctor would best meet their needs? Intuitively, the answer would be yes , but the reality is a little bit more complicated . While it's fairly easy to rate the friendliness of a restaurant waiter and the lumpiness of a hotel bed, it's much harder for patients to reliably assess a doctor's technical competence.

This is one of the major deficiencies of today's doctor rating systems. A big problem is that while most patients will not bother to rate you, the angry and unhappy patient will post negative reviews and badmouth you . This can damage your online reputation very…