Striking the balance in the pharma-physician relationship is an important factor in the overall patient care. Hence it is essential for both the doctors and the pharmaceutical companies to ensure an ethical way of prescribing drugs for the right patients. This article shows the importance of national guidelines and the role of the doctors to ensure a healthy pharma-physician relationship. Unethical practice: should the pharma industry take all the blames? Undoubtedly the pharma industry has a tremendous impact on the healthcare sector.
They bring the new molecules on the market. They spend billions on research & development and clinical trials on the drug. This justifies their efforts in the promotion of the new molecule. However, any attempt to influence the prescribing pattern of a doctor with the business deal is outright unethical and the pharma industry is often blamed for it. But…
