Gone are the days when patients came directly to a hospital seeking a particular service. Now a simple Google search of a symptom opens into a plethora of information about doctors, clinics and hospitals. Is it good that patients are well informed? Yes, but are we as healthcare providers ready to deal with this change?
For years countries have debated over healthcare, some made it a right and some made it a privilege which now has turned into a commodity and in today's commoditized market, healthcare like any other product needs to stand out. What we as healthcare providers need to do is identify the differentiators between our organisation and any other. Now we also need to be brand managers and a marketing expert over and above our job roles. It is important to understand the needs of the community that we serve in, a feasibility check for an all- in- one service provider is a must.…
