In the past, when patients were in need of hospitalization, their family doctor would refer them to the neighborhood nursing home, which was managed by a specialist who would provide care which was cost effective and affordable. For more serious problems, he would refer patients to a government or municipal hospital. In those days, there were no large corporate hospitals, and the care that patients received was personalized. The Shift Today, there has been a paradigm shift in this scenario.
There are a number of 5 star, super-deluxe specialty care hospitals sprouting all over the country. These are highly profitable ventures and many corporates are now shoveling capital into these. They are marketing aggressively via clever branding and advertising, are housed in large sprawling structures; and have all the latest lab equipment and medical technology; and of course, they also have large…
