I have talked to many friends on this topic and have found twin response: Are you making medical as business? It’s not wrong, we should always step ahead with medical advancements and promotion is needed to help wider strata of society. What I feel, I would like to share with you all. In my previous two articles I stressed on significance of conceptual designing and approach to medical promotions based on services and following the theme line: Delivering – services & quality .
I would like to argue for the need of promotions or marketing in Medical Field. I am taking an example of my friend, who is starting his own set up in a small city in Punjab, he is an expert ophthalmologist from a very prestigious institute (of world). He was discussing with me the amount of investment needed for set up with some basic machines and couple of essential advanced equipment. He gave me an…
