A “plain” tobacco package is one that displays brand names and product names in a standard colour and font style, without using logos, colors, brand images or promotional information (inside and/or outside the packaging). This is a ground-breaking step for tobacco control because plain packaging is one of the most effective public health interventions for reducing the demand for tobacco. It also: Influences the intention of smokers to quit Reduces the attractiveness of tobacco products Restricts use of tobacco packaging as a form of tobacco advertising and promotion Limits misleading packaging and labelling Increases the effectiveness of health warnings Saudi Arabia Government has adopted this policy first of all.
Saudi Food and Drug Authority has informed manufacturers and importers of tobacco products to get ready for applying plain packaging on all forms of tobacco products. This…