To increase cost-effectivity and revolutionize healthcare system, the Government of India urges doctors to prescribe generic medicines, instead of the expensive branded equivalents. To pace up this initiative, the government will soon add 300 more ‘Jan Aushadhi Kendra’ in addition to the already existing 2,700, increasing the number up to 3000 till December. In the context of current Indian healthcare system, physicians are crucial in the medication distribution chain as their core activities revolve around prescribing as well as dispensing of medications.
However, several issues surrounding the safety, efficacy, and quality of generic medicines exist among Indian doctors. In this regard, Docplexus urges you to take this survey to evaluate the understanding and perceptions on generic medicines in India.
