In this era, when we talk about the medical profession, the word ‘Noble’ truly comes first in the order. Doctors are considered as an ‘Idol’ in our country, where the doctor-patient ratio is often imbalanced. In order to attain the ultimate goal of patient care, treatment options play a major role in the long run. For those options doctors and patients both are reliant on pharmaceutical companies.
So, via marketing and product analytics, the pharma companies are now directly targeting doctors and luring them into the product business. On this line, recently, the Union Health Minister, Dr. Harsh Vardhan, while addressing the Lok Sabha, specifically mentioned that the doctors aren’t allowed to take any sort of gifts from pharma companies, as it breaks the professional Code of Ethics. The statement came into action after the govt received several complaints of unethical marketing practices…
