Intravenous infusions marketed for brighter skin and a radiant appearance are attracting growing interest in Hyderabad, but dermatologists are raising concerns about their limited evidence base, potential complications, and increasingly casual use outside medical settings. Demand for glutathione and vitamin infusions has reportedly increased over the past year, with some dermatologists receiving 30 to 40 enquiries a month, compared with five to 10 previously. A single session can cost between ₹6,000 and ₹20,000, while repeated treatments may run into lakhs of rupees.

Weddings, festive occasions, social media promotions, and celebrity endorsements appear to be contributing to the growing interest. Cosmetic claims outpace clinical evidence These infusions are promoted for skin brightening, hydration, improved energy, and even hair growth. Glutathione, an antioxidant produced naturally by…