Nowadays, most patients use online reviews as a determining factor for choosing a new doctor. Also, online reviews do play a crucial role in patient retention. Physicians, due to their busy schedules, may be unaware about what do patients think about them, their staff (medical and office staff) and the facilities (visit duration, parking, waiting room and up to date health magazines) provided at their clinics. A convenient way, or sometimes the only way, patients can voice their opinion is by commenting on the physician rating sites.
Criticism on the review sites may help doctors to understand their patient`s views and improve their medical practice. Moreover, apart from verbal communications with their patients, such review sites may help doctors to grow their patient population. What important role do online patient reviews play in your practice management?
