Digital health platforms have received funding, which means they now have a lot of money to spend. They will want to attract patients to their website, and will advertise aggressively in order to get patients to go online. This means that the number of Indian patients who will use the internet to search for health information will increase exponentially. This is a great opportunity for the smart doctor. We need to remember that patients are looking for reliable doctors, and doctors need to go to where their patients are!
It's helpful to be listed on all these platforms, but if patients go to, they will find all your competitors there as well, which means the chances of their coming to you are quite low, and you are unlikely to get these patients. Why do you want to lose these patients? Why not make use of the large amounts of money which these startups are investing? By encouraging…
