The concept of Customer and Service provider in the profession of healthcare delivery is new and trending these days. Increased consumerism and materialism has increased the trust gap among various players. Increasing awareness, hostile attitude of society, availability of legal hammer and declining camaraderie among medical practitioners are few visible obstacles raising its bar everyday. What can be done in these unfair and suffocating circumstances usually beyond our control? There can be innumerable ideas on this issue but these are not well comprehended, collated or adopted by many of us.
Either we sit back and take the nonsense or we innovate, think out of the box and survive! Many unfortunately think that actually nothing can be done to redeem the situation! Those who do not innovate will perish in consumer centric world !! If people have reduced this noble profession to the…
