World Breastfeeding Week (WBW) is a global health campaign that began in 1992 to raise awareness and galvanize action on themes related to breastfeeding. It is observed every year from 1st to 7th of August to commemorate the Innocenti Declaration, 1990. The annual themes include healthcare systems, women and work, the International Code of Marketing of Breastmilk Substitutes, community support, ecology, economy, science, education, and human rights. In 2018, a World Health Assembly resolution endorsed WBW as a crucial breastfeeding promotion strategy.
The theme for this year, ‘Protect breastfeeding: A shared responsibility,’ highlights how breastfeeding contributes to the survival, health, and wellbeing of neonates and pediatrics. The theme also acknowledges that breastfeeding must be considered a public health issue that requires attention at all levels. The concept of ‘building back…