What should be budget for marketing? Budget I will take a combo of – cost/ expenses plus time. This summer, I had a friend who wanted a small bi-weekly activity/ campaign for his clinic, and he was asking me budget for the same. It is a reverse trend some would say, specially a person with marketing background, as usually budget is given by person who wants any campaign and marketing follows it. However, for our medical marketing consultancy firm, this is routine- to decide budget for healthcare set up/ clinic.
How do I zero in on budget – that’s what I would like to share with you all in this section. I take medical marketing as different, whose measurable are not calculable/ or say notable in initial period. However, this friend of mine had pretty clear response when I asked him what he intends with the campaign – helping in brand building or temporary improvement in footfall? – His…
