We may call it an act of psychological manipulation, well thought and executed in the virtual world, with children taking it upon themselves, either under mental stress or as a challenge to test their limits, graduated macabre acts, finally leading to self-annihilation. Since its appearance in 2013 on various social media platforms, this monster has moved with rapid ferocity claiming hundreds of young lives all over the world, the latest victim being a youngster in Mumbai. Started by Philipp Budeikh, a University expelled psychology student, who designed this program with the aim to “clean the society by pushing to suicide, those he deemed as having no values”.

He considered them a “biological waste “, and claimed that by this empathetic act, he was giving them “warmth and understanding that they did not get in their lives”. This program has administrators, who assign various tasks to…