" The conventional definition of management is getting work done through people, but real management is developing people through work. " - Agha Hasan Abedi. Every medical practice is a small business, and being a successful doctor is not just a question of having the requisite medical skills or purchasing the newest medical equipment . You also need to be an 'entrepreneur' and to learn basic business skills in order to run a private practice successfully. Many doctors adopt a self -oriented rather than a patient -oriented approach to their activities.
This means that they decide what medical services to provide, and at what price to sell them, without analysing what patients want and need. They try to sell their skills, rather than try to provide what sells. They blindly follow tradition rather than look for market opportunities – and as a result , they are more likely to fail.. They…
