Author: 1) Dr Rakesh Gupta | 2)Armaan Mahajan | 3) Ashrajdeep Singh SIPHER — Strategic Institute for Public Health Education & Research When India enacted the Prohibition of Electronic Cigarettes Act (PECA), 2019, it became one of the first countries to completely prohibit the production, manufacture, import, export, transport, sale, distribution, storage, and advertisement of e-cigarettes. The objective was clear—to prevent nicotine addiction, particularly among adolescents and young adults, before vaping could become a widespread public health problem. However, several years after the ban, a recent desk review paints a different picture.

Researchers systematically evaluated the online landscape and found that e-cigarettes remain widely accessible through websites and social media platforms, raising serious concerns about the effectiveness of digital enforcement. What Did the Study…