The analysis of the Global Burden of Disease, which shows that globally the lifetime risk of stroke has risen and now stands at 1 in 4. Combined with the Interstroke findings that showed around 90% of strokes are linked to a small number of easily addressed risk factors, the potential impact of public understanding of stroke risk and prevention awareness is clear. This year my message: When it comes to stroke, think prevention – Don’t be the one is relevant and essential to everyone about stroke.

Stroke is not prevented by hoping it will never happen to you. This campaign encourages everyone to be proactive by understanding their stroke risk and taking the steps to prevent stroke and its devastating consequences. While our efforts on World Stroke Day are largely directed towards raising public awareness of the steps we can all take to reduce our risk, the 2019 campaign is a key…