"Everyone lives by selling something." - Robert Louis Stevenson. The word Marketing is still taboo for many doctors, and many physicians confuse marketing with advertising. We need to remember that the role physicians play is unique, and that marketing techniques adopted by other industries are not appropriate for doctors. What you need to concentrate on is “practice building”– which is a perfectly ethical activity of promoting your practice that successful doctors have been using for many years.
Traditionally, the only acceptable marketing allowed was “word of mouth”, but today doctors can use additional avenues to promote themselves ethically. The purpose of practise building is to let potential patients and referral sources know who you are, what you do, and when and where you do it. Why should doctors worry about promoting their practice? After all, if you are good then won’t the…
