I take my previous article ahead with touching a topic which many a times we ourselves take in twin ways; DESIGNING: IS IT REALLY IMPORTANT FOR ME AS A HEALTH CARE PROFESSIONAL? The power of a design can be understood by simple examples of AMUL Girl or ASIAN Paints Guy we all see in their products and advertisements. And I hope the ONIDA TV Creature is still in our minds (of course with a tag line – Neighbor’s Envy, Owners pride). But I am a doctor, what’s this designing to do with my daily work?
To answer this, let’s first see the spectrum of medical stationery. OPD File - patient file Prescription pads Patient information brochure and pamphlets Branding inside and outside health care set up/ clinic (the posters which are there to convey proper information to patients and relatives). Medical / surgical procedure videos to make patient understand the procedure. Standees about health…
