Medical tourism is not a recent global phenomenon; it dates back to thousands of years, when Greek pilgrims travelled all over the Mediterranean to the small territory in the Saronic Gulf called Epidauria, a medical tourism destination of that era. Medical tourism is gradually transitioning towards medical value travel that also includes capturing a patient’s healthcare-seeking behavior as well as the wider economic impact on the countries hosting them. It is estimated that 11 million people travel annually to seek medical care out of their country, which is around 1 per cent of the global tourist volume.
Medical tourism is today a $30 billion industry, having grown at an impressive rate of more than 15 per cent over the last decade. India has grown to become a sought-after destination for medical tourism and ranks 5th on the Medical Tourism Index globally among 41 major medical tourism…
