Medical Value Travel is gaining strategic importance given its ability to create employment, encourage cultural exchanges, improve the positioning of the country by projecting its ‘soft power’ and earn foreign exchange for respective countries. With the advent of globalization and the emergence of the culture of consumerism, there is increasing tendency among people to travel in search of better quality and affordable healthcare options, availability of the latest medical technologies and accreditations, facilitation around hospitality services and minimal waiting time.
Furthermore, preferred destinations for Medical Value Travel has moved away from the developed markets of the US and Western Europe to developing markets, especially in Asia. With an increase in geriatric population and healthcare turning costlier in developed countries, several Asian countries have developed ecosystems…
