If a doctor wants to learn medicine he can find a library, learn under an experienced mentor, read on internet, read every research paper. But who will teach the 'business' of medicine? Who will teach us the nuances of winning "customers"? Who will teach us how to market ourself? Who will teach us how to snatch the customer from neighbouring doctors(who are mostly BAMS, BHMS, BUMS, etc) Who will teach us how to fight the competition created by chemist who dispensing by himself and steals our customer?

Who will teach us how to portray our image to the patient? Who will teach us how to 'act' with the patient? Who will teach us to be fearless, aggressive and thick-skinned? Who will guide us to transform us from humane honed-physician to a money-minded sharp professional man?