The power of social media for spreading information, creating community and growing business is undeniable, and it has also proven to be a valuable tool in healthcare in instances like sharing resources between research organizations, taking a pulse on consumers’ experiences with a new device, or recruiting participants for a clinical trial. Social media is where our patients, customers, consumers as well as our colleagues are, and that’s where we need to be.
Further, the social media platforms let us practitioners unite in the time of crisis like what happened in Dhule or WB clinical establishment bill, and take stand in the least possible time with the larger community involved , both in reality and virtually. What is your take on the role of social media in healthcare practices of our country?