As a doctor you are not just providing service to a patient. A relationship is built and secured over time. And the single factor that determines the fate of this tenuous relationship is t rust . Trust triumphs over everything else. Trust is essential to cement this relationship. The patient’s trust mechanism influences the outcome of everything that the doctor attempts. Trust is often confused with confidence. Confidence follows trust.
Confidence can appear enforced when the doctor controls the patient. This is something that still happens in many parts of the world. But, yet patients are starting to bridge the information asymmetry. As a result, confidence can come only via trust and rarely through control. Trust on the part of the patient is no longer blind and implied. Most attempt confidence building measures. But the sad truth is that this will not work unless the you’ve secured…
