Background: A sequential descriptive analysis of the government events related to 85% PW implementation and ENDS ban is lacking. There is also a dearth of public interest analysis in such policy making. Objectives: To descriptively analyse the sequence of government events in both the policies and evaluate the public interest analysing trends from the respective events.

Method: Government events in India on 85% PWs were collected from media articles ranging from October 2014 to April 2016 while on ENDS ban, the information was obtained from the Ministry of Health & Family Welfare, Government of India from August 2018 to December 2019. We compared Google Trends relative search volume data for ‘smoking causes cancer’, ‘smoking danger’, ‘pictorial’, ‘ITC limited’ as keywords for Pictorial Health Warnings from April 2014 to April 2016 (Policy A) while keywords such as ’electronic…