Since I am both a doctor as well as an Angel investor, I get to see the struggles which Healthcare entrepreneurs have to go through when trying to sell to doctors. This is an amazingly uphill task, for many reasons. Many doctors are quite close-minded about accepting new innovations. They think they know everything about anything related to medicine - even if their knowledge is outdated. Most doctors don't respect the salesperson, just because he is not a doctor.
Doctors are very comfortable in their clinical rut. They believe - this is the way we have been doing things for many years, and it's working well for us, so why do we need to change? Yes, they are also naturally suspicious, because the salesperson is trying to sell them something, and they have burned their fingers in the past, trying out new gadgets and gizmos, which fail to perform as promised. Also, doctors are so used to…
