The biggest issue with healthcare today is the trust deficit. Patients want to go to doctors whom they can trust. but the problem is that doctors and hospitals have lost all their credibility. All of the medical care seems to be up for sale, and kickbacks and commissions are rampant. This has become an open secret, which is why patients try to look for reliable ways of finding a good hospital.
This is why health awards have become so popular in recent times. It's quite natural for lay people to use health awards as a standard of reliability. After all, if a newspaper or magazine or TV channel gives an award to a particular hospital or doctor, then the patient is going to conclude that this hospital must be better than all the other hospitals. After all, didn't they win an award from a leading organization? The hospital is very happy to tom-tom the fact that it has won all these awards,…