Service industries such as hotels use customer relationship management (CRM) systems extensively in order to track the personal preferences of their clients, so they can provide them with high-quality services, tailored to their individual tastes. Guest Experience Management Systems allow them to delight their customers, allowing them to create guest loyalty. In order to do this efficiently, they need to capture a lot of data about their customers, so they can learn more about their customer's needs and wants.
This is true even for websites, who collect a lot of data about the past purchases of their customers, so they can customize what they display to each individual. Why can't we apply these same lessons to medicine? After all, patients are the healthcare industry's customers, and the more we know about our patients, the better the services we're going to be able to provide for…
