Atopic dermatitis (AD) is the most prevalent inflammatory skin ailment in children, affecting 15–30% of the population globally. Around 60% of patients with AD acquire eczematous lesions within the first year and 90% by the fifth year. Early detection and treatment of AD are critical for the prevention of other atopic diseases, such as allergic rhinitis, food allergies, and asthma.
Through this short survey, we would love to hear your thoughts on the skincare practices for newborns and infants. Your participation is voluntary, and the responses will be kept strictly confidential.