Health wearables seem to have become the next big hot thing in the health care industry. The promise is that if we start collecting health data 24/7 from individuals, we'll be able to use it in order to get people to remain healthy. Since it seems obvious that prevention is better than cure, everyone seems to have got on this bandwagon. Lots of startups are creating new health wearable devices, which are being funded by venture capitalists. Many health insurance companies also want to get into the act, so that they can be seen as promoting the health of their beneficiaries.
Some have started giving away these wearables for free in order to induce customers to sign up. They want to sell "wellness", and this is a great marketing tool. This is a very seductive hypothesis. After all, isn't more data better? Isn't it logical that the more information you have about someone, the better you're…
