Information Therapy is the prescription of the right information, to the right person, at the right time to help make a better health decision. This information cannot be just generic information, so much of which is easily available online. In fact, easy access to so much information at the click of a button has made both doctors and patients highly sceptical about the usefulness of this information in real life. Excessive information has resulted in information smog, causing greater confusion and uncertainty, since a lot of it is unreliable and misleading. Information Therapy refers to prescription-strength information, tailored to the patient’s needs.
Such information cannot just be of theoretic value – it must result in a tangible good. It should help the patient make better decisions. So what do we mean by the ‘right’ information? Who decides what is right and what is wrong? The…
