Why are doctors so reluctant to invest in technology which helps them to improve their patient care? Why are they such poor business men, and why don't they understand the value of a return on investment with some of these products? I think there are multiple reasons for this. The reality is that most doctors don't have a clue how to read a balance sheet, they don't understand the language of business, and as far as accounting goes, most of them are completely innumerate and cannot differentiate between operating expenses.
Most of them don't have any long-term vision and are very focused on short-term thinking as to what they can do over the next month or so. They refuse to invest on a long-term basis partly because they are daily wages earners concentrating on making ends meet and keeping the patient who's in front of them happy. Part of the problem of course is they work solo, so…
