Despite being common in women, urinary incontinence (UI) remains underreported and underdiagnosed. Routine primary care visits present an opportunity to identify affected patients, yet structured screening is often lacking. To address this gap, a study evaluated whether implementing an automated UI screening question along with an Identify, Teach, and Treat (IT2) educational initiative would increase rates of new UI diagnoses and referrals for treatment among 72,009 women attending annual primary care visits.

Automated UI screening was delivered electronically before or during annual visits. Women reporting bothersome UI and requesting additional information were offered an online educational module explaining UI and available treatments. Primary care clinicians received module results through the electronic health record, along with alerts and order sets facilitating medications,…