Medicine is a noble profession with a primary aim to render service to humanity. Financial gain is a secondary consideration. The interaction between doctors and medical representatives, popularly known as MRs, is almost as old as the medical profession itself. Doctors, who are frequently in contact with MRs, are more likely to get new drug information which helps in their treatment plan. An official job of an MR is to provide health-care professionals with updated product information, answer their questions on the use of products, and deliver product samples.
However, current practices rely on the MRs developing close customer relationships with doctors using a range of incentives. Usually, drug promotion strategies adopted by various drug companies are too attractive to be resisted by most doctors. This, in turn, places the interest of the doctors ahead of that of the patients. In…
