New Delhi-based Insurance has sent notice to hospitals asking them to prescribe medicines only with their generic names to reimburse claims. The company sought that hospitals comply with “immediate” effect, citing the Medical Council of India guidelines that states every physician should prescribe drugs with their generic names legibly, preferably in capital letters. In April this year, Prime Minister announced the government would bring in a new law to force doctors to prescribe medicines by their generic names in a public speech.
India’s pharma market worth over Rs 1 lakh crore is dominated by branded generics, and companies spooked by this move have made several appeals to government authorities against enforcing this law. In the letter from Insurance Company, it is mentioned that hospitals should segregate the drugs with generic names from the branded names in the invoice before…
