As healthcare merges with digital media, doctors and clinics increasingly engage in collaborations with influencers, digital platforms, or testimonial-driven campaigns. While these partnerships can expand reach and patient trust, they must be handled with care to avoid breaching ethical and legal standards. One key concern is paid patient testimonials . The Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations explicitly discourage any form of advertising that is self-promotional or misleading.
Testimonials, especially if paid, fall into a grey area; they must clearly disclose sponsorship , and even then, they should not exaggerate outcomes or imply guaranteed results. Similarly, partnerships with health influencers or wellness content creators are on the rise. While they can offer visibility, the Medical Council of India (now under the National Medical…
