It is evident that spreading awareness about the ill effects of tobacco consumption is the foremost strategy to reduce the socioeconomic burden of the disease. However, these strategies sometimes fail to make a strong impact on the general population. Tobacco consumption is a major health concern.

Moreover, the flavored nicotine products in electronic cigarettes and similar devices is an upcoming trend among youths- as they are the biggest targets for tobacco companies in their marketing strategies. Experts in the field suggest that youth, especially in developing countries like India, must be targeted while spreading awareness against tobacco consumption and associated dreadful diseases. Source: The Globe