Certain dental technology startups offer at-home smile makeovers using Clear Aligner technology. However, the Dental Council of India (DCI) has accused such startups and similar services of violating the Dentists Act, 1948, and the revised Dentists (Code of Ethics) Regulations, 2014, by providing dental treatments without registered dentists. The DCI has directed state dental councils to issue cease and desist orders to these companies, emphasizing the need to maintain professional standards and patient safety.

The regulator also instructed states to raise public awareness about the risks of unregistered practitioners and report actions taken within 30 days. Experts and dental health professionals have supported the DCI’s move, criticizing such companies for using marketing personnel instead of specialists to provide orthodontic treatments. In light of these violations, the Dental…