Printing and publishing fearful complications of tobacco chewing, smoking, snuffing on packets of Bidi, cigarette, Zarda, khaini, cigars etc really make the consumer fearful and conscious regarding its bad effect on health. Such dreadful pictures, monogram and adds are found effective to curb tobacco consumption markedly. A new research published in the Journal of Consumer Affairs suggests that tobacco packaging that reminds smokers that broad societal ‘others’ disapprove of the activity can trigger feelings of self-consciousness, which in turn reduces smoking intentions.
This approach was particularly effective in ‘isolated’ smokers who did not see smoking as identity-relevant or congruent with their social self. The study involved an online experiment with a panel of 156 American adult smokers , who were randomly assigned to view one of two tobacco packages, which included the same…
