A bunch of concerned doctors and members of the Indian Medical Association (IMA) have written a letter demanding an explanation from the IMA for its decision to ' validate' Kent water purifiers . The slew of advertisements released by Kent, in which it has prominently claimed that its products were 'validated', 'approved' or 'accepted' by IMA has led to a slug fest, especially in the online world, between groups of doctors arguing for and against IMA associating with Kent. The letter dated May 27 to IMA president Dr A Marthanda Pillai expressed shock over IMA's decision to 'validate' a particular brand of water purifiers.

It stated that news regarding IMA's MoU (memorandum of understanding) with Kent shocked them as it had "brought the credibility of our prestigious organisation to the lowest level ever and we are upset by the public questioning on these issues". In doctors'…